IN THIS LESSON
Now it is time to start to figure out how to bring your ideas to the world
After the rigors of taking some pre-med courses now you will totally switch topics as well as ways of thinking because the business department is going to look, feel, and think very differently. You ate the frog, so now you should have the work ethic and time management to effectively take on business classes in a way that is not just checking off boxes but using that time to bring your vision to light. This chapter will highlight the components that will be relevant to your type of business.
Tough Body Athletic Business Plan
ALEX HORMOZI BUSINESS PLAN
What’s the goal?
7k per month on monthly re-occurring
Who do you help?
Men with aches and pains from 40-75
How do you help them?
Tailored workouts, Nutrition guidance and strategies to adjust ADLs
How do you make money?
Paid monthly upfront or per session
How do you get customers?
Referrals
How many customers?
7 current
11 total
John, Derek, Joseph, Maddy, Tom, Karen, Andrew
Past (David .H / David .J / Rania / Bonnie)
What’s the problem?
Time
Business Metrics?
Revenue 2024: 16,975$
Profit 2024: 12,210$
LTV: 4,000$
CAC: 0$
Marketing Channels?
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